In the summer of 2006, the renowned Danish design studio received one of the most coveted international design awards, the Red Dot Award, for a chronograph. Now JACOB JENSEN™ introduces a big brother and a big sister to the other men’s and ladies’ watches, namely the 800 line, which in addition to a larger case, also features a three-dimensional dial.

”There is great demand for watches which are slightly more voluminous than the JACOB JENSEN™ watches available on the market today,” says the 44-year-old Chief Designer Timothy Jacob Jensen. ”We would like to meet this demand but without compromising our famous classic form language. In other words, the challenge was to design a watch, which is elegant, but at the same time has a certain physical weight.”

The new Dimension 800 series watches stand outfrom the famous JACOB JENSEN™ watches not only in terms of size. In addition to the traditional simple lines and index, the 800 line features a three-dimensional dial with clear figures. As we know it from other JACOB JENSEN™ watches, the case is made of solid stainless steel. The glass is sapphire crystal and thus very resistant to scratches. The movement is a high quality Swiss ETA movement.

”I would say that the 800 line is a big watch in many ways,” says Timothy Jacob Jensen. ”Not only the form language contributes to making it a far more elegant example of a large distinctive watch. But the function and materials give the owner a feeling of joy every day for years to come.”

	Dimension 861 (gents)	£179.00	< 7 days	1234567891011121314151617181920
	Dimension 871 (ladies)	£179.00	< 7 days	1234567891011121314151617181920

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With more than 500 products designed since the beginning of the 1950’s, Jacob Jensen is possibly the most represented designer in the Danish home.

Through an original, simple, and today classic form language, he has time and again shown us that the products, which are a part of our everyday lives, can contain a quiet beauty. Jacob Jensen is for many Danes the very symbol of good design, mainly due to his work for B&O.

Internationally, Jacob Jensen is one of the most award-winning designers in the world. He is represented in museums all over the globe, among these The Museum of Modern Art in New York, where 15 of his products are included in their permanent collection. Christian Holmsted Olesen, Curator at The Danish Museum of Art & Design, writes that with regard to his design historical importance, several of Jacob Jensen’s works can be seen as “sophisticated extracts of 20th century design”.

Jacob Jensen is an industrial designer, trained in the furniture division of the School of Arts and Craft in Copenhagen. His unique design has reached its international position because it combines and distils two main streams in 20th century design. On the one hand, the idealistic European Bauhaus tradition, with its minimalist “Less is More”, and its modernist “Form follows Function”. On the other hand, the American design icon Raymond Loewy’s consumer-oriented MAYA principle: “Most Advanced Yet Acceptable”. Jacob Jensen’s achievement in the history of design is his creation of an ultra modern minimalist form language with extraordinary consumer appeal. By maintaining that “Form follows Feelings” he brings curiosity and excitement into Bauhaus.

Christian Holmsted Olesen characterizes Jacob Jensen’s form language as “mature modernism”. Jacob Jensen himself calls his design philosophy: “Different but not strange”. This results in a design, which distances itself emphatically from its competitors, but at the same time, is immediately comprehensible.

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